WHICH OTT PLATFORMS YOU ARE SUBSCRIBED TO? ( Netflix , Amazon prime , Alt balaji , Voot ,Hotstar & zee5 )

WHICH OTT PLATFORMS YOU ARE SUBSCRIBED TO?⬇️

Online video services are rising and shining. A lot of content 💃🏻is being generated to attract viewers towards their platform.

Giants like Amazon ✅and Netflix have stepped in to the business.

Television and Bollywood bosses have also started their online platform. ALT BALAJI of Ekta Kapoor is an example. Recent I know is Karan Johar is also planning in the same direction under DHARMA ✔️banner.

It is now a full time work for many and created lot of opportunities for artists. Also various kinds of stories 👭are told via this medium which is not so usual on big screen.

HOTSTAR and AMAZON PRIME has the biggest part in the pie 🎂of online subscription in India in 2018. Followed by Zee5 and then NETFLIX. ALT BALAJI and EROS NOW have also managed to attract a chunk. (Refer Image to know the %)

• 

• LATEST REPORT ON OTT PLATFORMS 

  
  

  On Thursday I shared a report which stated the percentage subscription of OTT PLATFORMS in 2018

  
  

  Knowing that much would have changed in these 3 months I have found the latest report.

  
  

  Though this a 20 days report and that was (Thursday post) a yearly report it would be unfair to analyse but just to get the latest stats here it is:-

  
  

  ➡️ Amazon Prime Videos leads even in fortnightly stats.

  
  

  ➡️ Netflix is making its way. Possibly this year it would beat Hotstar.

  
  

  ➡️ Though Hotstar is giving tough competition to Netflix (May be because hotstar streams Cricket Live)

  
  

  ➡️ TVF Play have made to this list by Velocity MR which is new.

  
  

  

  
  

IMPORTANCE OF ONLINE REVIEW and how to REPLY Positive / negative Review ?

IMPORTANCE OF ONLINE REVIEWS⬇️

From a small business to a big brand, reviews are important to all. Why? Because of following reasons:-

➡️It act as a recommendation to your potential clients.👍

➡️Before making a decision consumers are tend to spend more if there are more of positive reviews.

➡️Before visiting the business physically majority of people rely on its reviews.

➡️It is said that Online Reviews are most influential content on a company website or social media page.

➡️Online ratings speak on your behalf even in Google search.

➡️Reviews act as feedback from your customers and one can know where to improve in the product or services.

➡️In e commerce business reviews influence the most towards a purchase.

❌Do not hesitate in asking for a review from your customers. Positive reviews helps in building online reputation.

✔️One must reply to all kinds of review as well. Whether positive or negative. Check https://www.youthkiawaaz.com/2019/02/how-to-reply-to-a-positive-review-and-negative-review/

HOW TO REPLY TO A POSITIVE REVIEW?

Digital marketing expert Shruti bubna says If you run a business online, you must be aware on the importance of reviews. Testimonials ads are also being done nowadays.But there is much more to it. People only reply to negative reviews and land into a quarrel online. Some completely ignore positive reviews just by “liking it”

Your Google reviews or Facebook Reviews speaks on your behalf to your prospects. Replying to both Positive and Negative Reviews is Important.

This is the format one may use to reply to a positive review👇🏻

1. Address them with their First Name:-
Start your review by acknowledging them by name.

For (Example:- Hello, Shruti! )

2. Express Gratitude.
Expressing to a positive review demonstrates that you take your customer reviews seriously. Also one should you cannot expect appreciation if you don’t show any yourself.

(Example:- Thank you for your lovely note. I so appreciate you taking time to share your experience at {Brand name} here in city.)

3. Give immediate value or offer💰
This will encourage people to write positive reviews for sure.

(Example:- If you own a cafe or restaurant give 5% off on their next order, If you are a service provider you can give a free consultation or demo)

🌟If the review was long enough you can even highlight their details shared and thank them for it.

🌟End with a thoughtful sign-off like “looking forward to your next visit”

Thank you for reading.

HOW TO REPLY TO A NEGATIVE REVIEW?✅

Replying to a negative review is important as it improves your customer’s overall experience because they feel there is someone to hear them out😇. Also it works for your business reputation as well. Silence can speak volumes in negative direction if the review is not replied.

This is the format you can use when replying a Negative Review:-

1. Address them with their first name
Start your review by acknowledging them with their first name.
For Example:- (Hello, Shruti)

2. Apologize😔
Your customer is dissatisfied with your product or service and has given a negative review. It is important to apologize them online itself.

For Example:- (Customer service is one of our top priorities, and we are disappointed to learn that you had anything less than a stellar experience with us.)

3. Take it offline👇🏻
Do not get into a quarrel over the review online. Shift it offline and try solving the issue of the client. Even if the client was rude🤬 try taking the conversation offline.

For Example:- (Please give us a call at +91 0000000000 if you’d like to discuss this matter further. Thank you again for your honest feedback and we look forward to hearing from you.)

🌟Avoid getting defensive online or writing long reply. Try taking the situation offline

Shruti bubna Fb post
Digital marketing expert
Shruti Bubna is a digital marketer by profession. Along with her full time duties as a professional digital and social media marketeer, she continues to be a student and a  learner of this ever evolving field and takes active interest in spreading knowledge and skills of this domain through her writing and speaking engagements.


Our social media links -
www.twitter.com/digiinfomedia

www.instagram.com/digiinfomedia

www.facebook.com/digiinfomedia1

https://digiinfomedia.blogspot.com
Thanks .
Shakeel Anjum
www.facebook.com/shakeelnetwork
Cyber law consultant and Techies journalist

Difference between Customer, Client and Consumer.

Difference between Customer, Client and Consumer.

Various people use this words wrongly in their day to day lives without realising they have been using it wrong specifically 1 and 2 one i.e Customer and Client.😓

Here is the difference between all three

✔️Customer:- This is a person who buys product or services from a shop or business.

You are a customer to your local kirana shop.

✔️Client:- This is a person or organisation using the services of other professional person or company.

You are a client to a lawyer.

✔️Consumer:- A person who purchases good or services for personal use such as soap.

Things which are required on daily basis or will get over and you will need them again such as milk, toothpaste, lentils(dal) are consumer products.

You are a consumer to Hindustan Unilever Limited.

Though for some you can be both consumer and customer at the same time.

Thank you for reading.


Shruti bubna Fb post
Digital marketing expert
Shruti Bubna is a digital marketer by profession. Along with her full time duties as a professional digital and social media marketeer, she continues to be a student and a  learner of this ever evolving field and takes active interest in spreading knowledge and skills of this domain through her writing and speaking engagements.


Our social media links -
www.twitter.com/digiinfomedia

www.instagram.com/digiinfomedia

www.facebook.com/digiinfomedia1

https://digiinfomedia.blogspot.com
Thanks .
Shakeel Anjum
www.facebook.com/shakeelnetwork
Cyber law consultant and Techies journalist

HOW TO CREATE CURIOSITY ADVERTISE ( ADS ) AND WHAT ARE CURIOSITY ADS ?

HOW TO CREATE CURIOSITY ADS?

As promised yesterday this post is dedicated on how to create curiosity ads.⬇️

➡️Your headline is one of the most important thing while creating a curiosity ad. It has to be irresistible for the reader and force them to take an action.

➡️In order to create curiosity certain template which is common are

✔️“You won’t believe what happened next”

✔️“This one trick will change your life”

✔️If its a news then “the reason behind this will shock you”

➡️Using emotions or humour is another way to create curiosity. Try an ad which does so effectively and you’ll surely see more engagement.

ARE YOUR DIGITAL ADS NOT WORKING?🤔

For people who handle their social media pages themselves, sometimes lack in getting responses from ads. If this is your situation then this post is for YOU. ⬇️

You make a post and boost them. Boost Post and Facebook Ads differ in many broad ways. A post should be informative✍🏻, one can run contest, product/service details etc. , while creating an ad is altogether a different strategy. Thus one reason your ads are not working is because you are boosting posts and NOT❌ creating ads.

Now, If you are aware of Facebook campaigns and have knowledge on how to use it but you are unable to get desired results, then you should try CURIOSITY ADS. ✔️

WHAT ARE CURIOSITY ADS?

➡️Curiosity means something that is interesting because it is rare and unusual or an eager wish within you to know or learn about something.

 ➡️There are  ads which compel you to ask a question to the advertiser. Recall the last ad you replied to. It might had something which forced you take an action.



ARE PAID ADS ENOUGH?👩🏻‍💻

I have been receiving this a lot that people just want to opt for paid ads on social media and not posts on their pages or post only festival posts.

Here I list few points ✍🏻which will help you understand why posts are very very important.⬇️

➡️Helps you create engagement for the existing people who have followed and showed interest in your page.

➡️When you run Paid Ads people visit your pages as well for more information. Finding only festival posts or last post which was months back creates a negative impression.

➡️ No matter what the size of the audience your page has. Creating quality content on it will spark conversations.

➡️One can also educate audience through posts, run a contest, share with the world about the work culture etc.

Whatever the Industry is only paid ads shouldn’t be an option.


Shruti bubna Fb post
Digital marketing expert
Shruti Bubna is a digital marketer by profession. Along with her full time duties as a professional digital and social media marketeer, she continues to be a student and a  learner of this ever evolving field and takes active interest in spreading knowledge and skills of this domain through her writing and speaking engagements.


Our social media links -
www.twitter.com/digiinfomedia

www.instagram.com/digiinfomedia

www.facebook.com/digiinfomedia1

https://digiinfomedia.blogspot.com
Thanks .
Shakeel Anjum
www.facebook.com/shakeelnetwork
Cyber law consultant and Techies journalist

CHECK YOUR VOCABULARY

CHECK YOUR VOCABULARY HERE👇🏻

Are you aware on this words and their meanings?✍🏻

PURGATORY(n):- mental anguish or suffering
👉🏻For Sakshi, separation from her husband was purgatory.

UBIQUITOUS:- existing or being everywhere at the same time.
👉🏻Computers are everywhere and have become ubiquitous in everyday life.

AMALGAMATION:- the action, process or result of combining
👉🏻Amalgamation of two reputed companies was a disaster.

CONTAGIOUS :- Can be used for a disease or emotion, attitude which is likely to be spread or affect others.
👉🏻Her emotions are contagious.

RHETORIC:- speech or writing intended to influence people
👉🏻Are Narendra Modi’s speeches rhetorical?

How many of these you already knew? Score yourself out of 5 in the comments.✅




TEST YOUR VOCABULARY IS BACK⬇️

1.MANDATE :- An official order or commission to do something.🤔

➡️How do I change the housing mandate?

2. SUPERFLUOUS - Unnecessary or more than required

➡️Various Punjabi songs have superfluous budget to shoot.

3. SEMBLANCE- an outward appearance that resembles something desired, even if the reality doesn’t match the appearance.😑

➡️Stuffing all the paperwork in a drawer.

4. NUMINOUS - displaying a holy or sacred characteristics😇

➡️Does Art of Living makes you a numinous person?

How many of these you already knew? Score yourself from 4 in the comments below.

Shruti bubna Fb post
Digital marketing expert
Shruti Bubna is a digital marketer by profession. Along with her full time duties as a professional digital and social media marketeer, she continues to be a student and a  learner of this ever evolving field and takes active interest in spreading knowledge and skills of this domain through her writing and speaking engagements.


Our social media links -
www.twitter.com/digiinfomedia

www.instagram.com/digiinfomedia

www.facebook.com/digiinfomedia1

https://digiinfomedia.blogspot.com
Thanks .
Shakeel Anjum
www.facebook.com/shakeelnetwork
Cyber law consultant and Techies journalist

HOW TO USE EMOTIONS DURING PUBLIC SPEAKING?

HOW TO USE EMOTIONS DURING PUBLIC SPEAKING?

Every speech has an emotion, a character. Using it wisely with VOICE TONE can create a huge impact🤗. Most people just speak without emotions when they deliver a speech. Well if you also face similar issue then keep reading. ⬇️

✔️When you want to show ANGER 😡in your speech GO FAST and EMPHASIS ON IMPORTANT WORDS.

➡️Recall 🤔the last political speech you heard, most of them show anger towards opposition. Thus they speak fast but emphasis on certain words when required.

✔️When you are sharing a SAD 😢story or want to create emotional energy in the room, GO SLOW and TAKE PAUSE.

➡️Ever heard someone sharing their life sad but inspiring story? They slow down the speed of their speech so that the emotion 😔can sink in the audience. Also correct pauses are important here.

✔️Trying to make the audience laugh? This would require involvement of your eyes👀, facial expressions and hands.

➡️Make an eye contact and take a pause after the line you want them to laugh😂. If you rush towards the next line audience won't enjoy that particular moment.

HOPE THIS COULD HELP WHEN YOU DELIVER NEXT PUBLICLY.


Shruti bubna Fb post
Digital marketing expert
Shruti Bubna is a digital marketer by profession. Along with her full time duties as a professional digital and social media marketeer, she continues to be a student and a  learner of this ever evolving field and takes active interest in spreading knowledge and skills of this domain through her writing and speaking engagements.


Our social media links -
www.twitter.com/digiinfomedia
www.instagram.com/digiinfomedia www.facebook.com/digiinfomedia1
https://digiinfomedia.blogspot.com
Thanks .
Shakeel Anjum
www.facebook.com/shakeelnetwork
Cyber law consultant and Techies journalist