Do you want to check SEO score of your website?

Do you want to check SEO (Search Engine Optimization) score of your website?✅

There are various tools available to check it but I personally find seositecheckup.com handy.🤘🏻

🌟It checks on various parameters like General SEO, Speed, Server and Security, Mobile Usability and Advanced SEO.

🌟You can download the full report in the form of PDF or get it in mail.

🌟This tool also gives you suggestions on how to improve your score.

🌟You can also check the summary where the fixes which needs to be done are divided into high priority, medium priority and low priority.

🌟Cost of this tool is absolutely FREE!

Shruti bubna Fb post
Digital marketing expert

Shruti Bubna is a digital marketer by profession. Along with her full time duties as a professional digital and social media marketeer, she continues to be a student and a  learner of this ever evolving field and takes active interest in spreading knowledge and skills of this domain through her writing and speaking engagements.

Our social media links -
www.twitter.com/digiinfomedia
www.instagram.com/digiinfomedia www.facebook.com/digitalinfosecmedia
https://digiinfomedia.blogspot.com
Thanks .
Shakeel Anjum
www.facebook.com/shakeelnetwork
Cyber law consultant and Techies journalist

WHAT DOES THIS WHATSAPP EMOJI MEAN?

WHAT DOES THIS WHATSAPP EMOJI MEAN?🤙🏻😏🙊🙈♎️♉️♑️♐️♍️♈️♋️♒️🙉

Emoji differs on Facebook, google, twitter, whatsapp and more. There is a difference in IOS and Android emoji as well.

Each human emoji comes in different shades and hairstyles so that one can personalise them.

In this group of more than 1500 emoji there are some which are interpreted in different ways by different individuals.

I have picked few emojis and try finding out what they actually mean.

Women/Man FACEPALMING
Use this emoji when someone sends you stupid message and you do not have patience to deal with it. Let the emoji do the talking.

🙈🙉🙊 The THREE MONKEYS
This are not just cute monkeys, they depict see-no-evil, hear-no-evil and speak-no-evil.

Astrological Sign Emojis
♈️ Aries
♉️ Taurus
♊️ Gemini
♋️ Cancer
♌️ Leo
♍️ Virgo
♎️ Libra
♏️ Scorpio
♐️ Sagittarius
♑️ Capricorn
♒️ Aquarius
♓️ Pisces

😏 Smirking Face
This emoji is used to convey flirtation.
This yellow face with a smug look means the person is glad about something they did but it was perhaps wrong.

🤙🏻 CALL ME HAND
As the name suggests this emoji is to convey “call me”.


Shruti bubna Fb post
Digital marketing expert
www.facebook.com/theshrutibubna

Shruti Bubna is a digital marketer by profession. Along with her full time duties as a professional digital and social media marketeer, she continues to be a student and a  learner of this ever evolving field and takes active interest in spreading knowledge and skills of this domain through her writing and speaking engagements. 

Our social media links -
www.twitter.com/digiinfomedia
www.instagram.com/digiinfomedia www.facebook.com/digitalinfosecmedia
https://digiinfomedia.blogspot.com
Thanks .
Shakeel Anjum
www.facebook.com/shakeelnetwork
Cyber law consultant and Techies journalist

Do you believe Email Marketing is a thing of the past?

Do you believe Email Marketing is a thing of the past?

Not at all. Email Marketing can help you acquire new customers more than Facebook at times. 💃🏻

🌟It is not dying at all and must be leveraged by marketers for small or large businesses.

🌟It is for all age groups, gender 🤩and profession. Even if you are a hair salon show interest in email marketing.

🌟Is there a best time to send an email? Not really. Email open rates differ on audience, day of the week and industry. Know the best time for your audience by creating campaigns and checking their reports. ✅

🌟Do you refrain yourself from email marketing because you think consumers hit SPAM button quickly? Well the ratio of getting flagged or unsubscribe is quite low as per studies.

🌟Considering other marketing techniques, email marketing is valuable, cheap and easy to implement.

🌟Make some email marketing campaigns, test them, analyze and provide best value to the your audience.

Shruti bubna Fb post
Digital marketing expert
www.facebook.com/theshrutibubna

Shruti Bubna is a digital marketer by profession. Along with her full time duties as a professional digital and social media marketeer, she continues to be a student and a  learner of this ever evolving field and takes active interest in spreading knowledge and skills of this domain through her writing and speaking engagements. 

Our social media links -
www.twitter.com/digiinfomedia
www.instagram.com/digiinfomedia www.facebook.com/digitalinfosecmedia
https://digiinfomedia.blogspot.com
Thanks .
Shakeel Anjum
www.facebook.com/shakeelnetwork
Cyber law consultant and Techies journalist

HOW TO REPLY TO A POSITIVE REVIEW?

HOW TO REPLY TO A POSITIVE REVIEW?✅

If you run a business online, you must be aware on the importance of reviews. Testimonials ads are also being done nowadays.But there is much more to it. People only reply to negative reviews and land into a quarrel online. 🤬Some completely ignore positive reviews just by "liking it"🤦🏼‍♀️

Your Google reviews or Facebook Reviews speaks on your behalf to your prospects. Replying to both Positive and Negative Reviews is Important. 🤟🏻

This is the format one may use to reply to a positive review👇🏻

1. Address them with their First Name:-
Start your review by acknowledging them by name.

For (Example:- Hello, Shruti! )🙍🏻‍♀️

2. Express Gratitude. 🙇‍♀️
Expressing to a positive review demonstrates that you take your customer reviews seriously. Also one should you cannot expect appreciation if you don't show any yourself.

(Example:- Thank you for your lovely note. I so appreciate you taking time to share your experience at {Brand name} here in city.)

3. Give immediate value or offer💰
This will encourage people to write positive reviews for sure.

(Example:- If you own a cafe or restaurant give 5% off on their next order🤩, If you are a service provider you can give a free consultation or demo)

🌟If the review was long enough you can even highlight their details shared and thank them for it.

🌟End with a thoughtful sign-off like “looking forward to your next visit”

Thank you for reading.

Shruti bubna Digital marketing expert

Have you checked your Facebook Account Creation Date?

Facebook was founded 15 years ago .

This social networking site helped us stay connected to our past and present friends. 👭

The platform has evolved 💫with the time and so has the users. From sharing achievements 🏆to life events everything is shared with Facebook friends. 👪

Many of us has made career out of it by being a social media Influencer, Facebook Ads Consultant and many such profiles. 💃🏻

No matter if you meet years after in real life, it is easy to stay connected and updated through this platform. 🤝

I tried finding out the day I created by Facebook Account and it happens to be 1 May, 2010. 😅

Have you checked your Facebook Account Creation Date?

Click on Settings ---> Your Facebook Information(left side) ----> Access your information ----> Profile Information

And you will fine the exact Date when was your Account created.

Shruti bubna Digital marketing Expert

WHAT IS THE BEST TIME TO POST ON FACEBOOK?

WHAT IS THE BEST TIME TO POST ON FACEBOOK?🤔

Do you think your post for your PAGE was nice enough but received less engagement?

Blame it on the timing!

Various studies have given various time slots which works universally when it comes to post timings.

Afternoon 1 to 3 on weekdays are said to be the best ones in various studies. ✅

But it all depends on what product/service you have, location, when is your audience online and much more.

To check the best timings for your page take a visit to your Insights. ✍🏻

Click on Insights ---> Posts (left side) and you will be having timings on when your fans 🙋🏻‍♀️are online.

This chart shows average time across the week. You can also check on individual day by hovering over it and compare how individual day looks vs the average.

This data can be interpreted in various ways but to me it looks as:-

🌟There is no hike on a specific day but Thursday is the day when maximum fans (706) 👍are online followed by Friday and Saturday (705) (This means I must post on every Thursday or even post multiple times).

🌟Morning 8:00 AM to Noon is when audience is most active and after that it slightly declines. This could be my best time.

🌟Second time slot to consider could be 4:00 PM to 8:00 PM when good amount of audience is active.

This is how I interpret.
Shruti bubna Digital marketing expert

Do you want to share files which are more than 25 MB?

Do you want to share files which are more than 25 MB?🤔

Through gmail only 25 MB files can be transferred and above that it goes into Google Drive.

But there is an alternative to this as well. 👍

https://wetransfer.com/ allows users to share upto 2 GB files.

🌟You don't even need a Registration.

🌟The cost is completely free.

🌟Just upload your files.

🌟All you need is Receiver's email address and then your email address.

🌟You can even include a Message if you want.

🌟You can even send your files upto 3 people at once or even create a transfer link to share.

Can you share some other alternative to this?✍🏻

Shruti bubna digital marketing expert

Do you think sucess of your brand /personal brand depends on the number of followers you have?

Do you think sucess of your brand /personal brand depends on the number of followers you have?

Well then it’s the time to burst the bubble for you!😬

Number of followers on any social media platforms won’t give you conversions or sale. QUALITY ENGAGEMENT ✅ is what a brand should think of attaining.

If increasing quantity of followers is what your strategy is revolving around then you must think again or consult an expert 🎓for a guidance.

I would suggest a brand must think on engaging existing audience 👭creatively and reaching out to new audience as well.

Proper analysis 📈of the audience demographics and behaviour must be done before creating your social media strategy.

Success depends on the number of followers one have is a myth! 💯

One can have 15K followers but only 500 people engaging with the content. That’s when you know the authenticity of the followers. These are FAKE followers.🤦🏼‍♀️

GO FOR QUALITY....THE NUMBERS WILL FOLLOW

Shruti bubna Fb post

Do you run ads on Facebook or Instagram?

Do you run ads on Facebook or Instagram?

Do you get a notification sometimes which says "Your image content is too high, It may not reach its full audience"?😲

This is because Facebook allows only 20% text on the ad image.

Well, you can avoid this notification by checking your ad image before hand in "TEXT OVERLAY TOOL"👈🏻

Just Upload your Image and this tool will give Ratings 🌟 to your Image Text. 

Getting "OK" with a Green Tick ✅ is when you know your ad will run normally and you won't get notification while running the ad.

Whoa! You're done. 👍Now you can run ads on Facebook and Instagram without any issues.

Thank you for Reading. Hope this tool was helpful. 🤗

Shruti bubna Digital marketing Expert

Google My Business Account is a must for Local Business

Google My Business Account is a must for Local Business as it will help your company stand out when customers search online.👩🏻‍💻

Just Create your account, verify ✅ your listings and you can further add your various details

Provide store hours, photos, physical address, contact information ☎️to your customers.

You can even a build a WEBSITE using its templates.

Ask your customers to give REVIEWS ✍🏻which new customers who are looking for you online can refer too. 

You can get in direct contact with customers with its MESSAGING feature.

You can upload your products and also POSTS there which lasts for 7 days.

Leverage the Questions and Answers feature which will provide more information to your customers.

You can even update Special working hours on festivals and holidays.

It also has a feature of VIRTUAL TOUR which can be taken best advantage of by displaying your physical address. Thus creates transparency. 💯

Explore more of its features by creating your business account on Google My Business.

Shruti bubna digital marketing expert

Do you think anyone can handle social media for a Company or brand, then this for you

Do you think anyone can handle social media for a Company or brand, then this blog is for you👇🏻

Handling a brand’s or a company social media is not easy. It requires deep knowledge on various things such as:-

🌟Deep knowledge regarding all the social media platforms
🌟Market Trends
🌟Creative mind to come with original content.
🌟Alertness to create content while an ongoing event
🌟Expertise on Ads and knowledge on how to create a campaign and analyse them (If you think “Boost Post” is only way to advertise, then you need help my friend)
🌟Proficiency over language to create appealing content.

There are various other skills as well. Would like to hear them from you in the comment section.👇🏻

BURSTING THE MYTH “Anyone can handle social media” 🤷🏻‍♀️

Fb post Shruti bubna Digital marketing expert

HOW TO REPLY TO A NEGATIVE REVIEW?

HOW TO REPLY TO A NEGATIVE REVIEW?✅

Replying to a negative review is important as it improves your customer's overall experience because they feel there is someone to hear them out😇. Also it works for your business reputation as well. Silence can speak volumes in negative direction if the review is not replied. 🤦🏼‍♀️

This is the format you can use when replying a Negative Review:-

1. Address them with their first name
Start your review by acknowledging them with their first name.
For Example:- (Hello, Shruti)🙍🏻‍♀️

2. Apologize😔
Your customer is dissatisfied with your product or service and has given a negative review. It is important to apologize them online itself.

For Example:- (Customer service is one of our top priorities, and we are disappointed to learn that you had anything less than a stellar experience with us.)

3. Take it offline👇🏻
Do not get into a quarrel over the review online. Shift it offline and try solving the issue of the client. Even if the client was rude🤬 try taking the conversation offline.

For Example:- (Please give us a call at +91 0000000000 if you’d like to discuss this matter further. Thank you again for your honest feedback and we look forward to hearing from you.)🙇‍♀️

🌟Avoid getting defensive online or writing long reply. Try taking the situation offline.

Thank you for reading.

By Shruti bubna fb post

HOW TO CHOOSE A HEADLINE FOR YOUR BLOG/ARTICLE ?

HOW TO CHOOSE A HEADLINE FOR YOUR BLOG/ARTICLE?🤔

Once the blog or Article is written, the challenge comes on deciding the headline. Some say it is the headline which compels people to read the blog. A good headline can work wonders in terms of attracting readers.

Here is the list of some basic "headline ideas" you can use for your next blog👇🏻

1. The "CLICK BAIT" headline👻
This headlines are mostly used while reporting Bollywood news in India. It creates instant buzz and has very basic content/gossip to read on. This kind of headline sparks interest instantly.

For Example:-  #taimuralikhan greets a stray cat with "MEOW", gets a sweet peck in return from mommy
(Credits:- Dnaindia.com)

2. The "WILL MAKE YOU" Headline
Including this phrase in your headline properly will surely get you some hits as according to a study, "will make you" is the most engaging headline phrase on Facebook. 😧

For Example:- Using this strategy will make you viral

3. The "LIST" headline📝
Headlines which have list are somehow attractive to masses and some companies use them constantly.

For Example:-a) 5 habits to follow if you want to succeed.
b)14 Notable Moments From Hardik Pandya And K.L. Rahul's Episode Of "Koffee With Karan" 🤦🏼‍♀️
(Credits:- Buzzfeed)

There are various other types of headlines which can be used for blogs or articles. Will write more on this topic.

Do you even fall for "click bait" headlines?

By Digital marketing expert Shruti bubna